Sinayhakh’s Picture Make 2016 Sony World Photography Awards "top best entries"

Photography alumna, Nolita Sinayhakh.
 

Photography alumna, Nolita Sinayhakh’s, photographic depiction of millennials made it to the top best entries in the 2016 Sony World Photography Awards.

For the Student Focus Award, Given the brief, ‘Millennial: 53% of millennials would rather lose their sense of smell than their technology ’, photographers were asked to submit images that depicted what they thought it meant to be a millennial.

The competition saw a record number of entries from students covering five continents and attending 400 schools worldwide. DUT’s very own, Nolita Sinayhakh, succeeded through with her photograph submission captioned “What is Beauty”.


Sinayhakh’s picture for the 2016 Sony World Photography Awards.

Sinayhakh described her photograph, “The words written on the subjects back shows my perspective of what I attribute physical beauty to. I strongly believe that over the year’s people’s ideals of beauty has been influenced to reach unattainable standards. Therefore, I've posed this question with the hope of evoking an emotional reaction within the viewer,” said Sinayhakh.

Sinayhakh opted to move away from the typical example of showcasing mediums of technology and focused more on the radicalization of the way in which millennials think about themselves and others.

“There's often an unrealistic expectation of beauty portrayed in influential media platforms and it is easy for the youth to fall victim to these perceptions. I've purposefully turned my subjects head around to show how easy it is to manipulate or alter the truth. Technology is not going away anytime soon, in fact it is only evolving with time, so we need to shift our focus to inspiring and teaching our generation to be strong, independent thinkers who can separate truth from fiction,” said Sinayhakh.

With Sinayhakh being no stranger to winning, after scooping the Gooderson Leisure Award in 2014, she has high ambitions in life as a photographer.

“I would love to be able to be academically involved with future photographers. I aspire to obtain the required qualifications in order to perform a more active role within the DUT photography programme. There is so much room to grow in this field and being able to learn and teach is extremely rewarding,” she added.

Senior Photography Lecturer, Dr Abdool Bhorat, is extremely proud of Sinayhakh’s achievements.

“Well done! This is our second attempt into an international competition and it is a fitting send off to my retirement,” said Bhorat.

-CARLY VAN DER WESTHUIZEN

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