Graphic Design’s Hannah Smith wins Number 1 Mageu Creatives Competition

Graphic Design student, Hannah Smith.  

Third year DUT Graphic Design student, Hannah Smith was announced as the national winner of the Number 1 Mageu Art & Soul Competition at an Afrocentric Pop-up Gallery exhibition party in Durban recently.

Over a 100 hopefuls entered the creatively challenging competition but it was Smith who came out victorious walking away with a whooping R10 000 prize and internship with adverting agency, The Hardy Boys.
Contestants were challenged to create a highly exclusive design for the Number One Mageu’s iconic banana packaging.

After careful selection by judges, 10 finalists had to campaign for the public to vote for them via an Instagram voting mechanic. Smith’s captaining skills paid off and she won the competition with over 2500 votes.
Smith’s design was inspired by the diversity and expressions of unique characters found at DUT City Campus.

“Being on City campus, the arts campus, we have an array of interesting individuals who all express themselves differently through their physical appearances. I wanted to show off the beautiful jazz and soul that youth culture in South Africa has.” She said.
She thanked all those that voted for her and described winning the competition as an amazing feeling.
“I am completely blown away by the support I received and the amount of people that got involved in the competition by liking, tagging, commenting and sharing it on social media. I could not have done it without them,” she said.

Smith also thanked her DUT lecturers for their supported and credited her win to their style of lecturing.
“In 3rd year, our lecturers like to treat our class as a design agency/studio, they are seen as our creative directors and they believe in teaching us what it’s like in the industry while we are still studying. This is really helpful when it comes to these kinds of briefs - briefs that are given to us by external clients. We are prepared for it and go into the project knowing our designs may be shared with the world if we get chosen.” She said. 

-NASIPHI GIGABA 

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